Avenue Terroir
Provence, France
Avenue Terroir was founded in 2007 with the goal of building a network of enterprising producers who looked to grow their export sales. In 2012, Avenue Terroir looked to build on its success by taking its portfolio to the United States. Since then we have successfully grown our distribution network in markets. The key to this success is Avenue Terroir’s sharply focused business strategy. The central element of the strategy is a portfolio of producers and wines representing the main French appellations. Each wine is sourced directly from artisanal producers who use traditional agricultural methods that respect the environment. Of equal importance, is that each wine is an exclusive brand and offers the best value for money. Of course, Avenue Terroir gladly represents wines from lesser known appellations that match these criteria of quality and value. The other key strategic element is Avenue Terroir’s focus on its retail partners and the network of distributors who support them. All of this starts with attention to providing a steady supply of product from our warehouse in New Jersey. Every two weeks a container leaves France for the US, so we can match our stock to what is happening on the ground in retail stores.
