QR Code Wine Labels
From generating QR codes for wine labels to providing accurate nutritional information, ShareVino delivers everything a wine producer needs to create informative, EU-compliant wine labels.
What Are QR Code Wine Labels?
QR code wine labels are a smart solution for sharing extensive product information without compromising label aesthetics. By integrating digital wine labels, producers can provide details like nutritional information, allergens, and energy values, all accessible via a simple scan. Essential for creating EU-compliant wine labels, QR codes ensure transparency while preserving the bottle's visual appeal. ShareVino helps wineries generate wine QR codes and seamless EU-compliant wine labels, enabling compliance with EU regulations and delivering an engaging, informative experience for customers.
Developed by Harvard graduate lawyers, business professionals, and a world-class tech team, in consultation with the EU Commission, ShareVino combines expert insight with a user-friendly platform for wine QR codes.
Expert Guidance
Designed by top lawyers, business experts, and wine tech leaders to provide unparalleled guidance and ensure compliance with ease.
Regulatory Excellence
Built to meet the highest EU standards, ShareVino ensures your QR code wine labels comply with all regulatory requirements accurately.
Customer-Centric Design
Designed for ease and efficiency, our user-friendly e-label platform simplifies EU wine label compliance, saving you time and reducing errors.
Why EU Wine Label Compliance Matters?
As a wine producer, importer, or distributor, adhering to EU wine label regulations is essential for successful business and consumer trust. Non-compliance risks costly fines, reputation damage, and market exclusion. Selecting the right provider can make a world of difference. At ShareVino, we understand the complexities of compliance and offer a platform tailored to your needs, ensuring your QR code wine labels meet EU standards. Ensure your wine labels meet EU regulations with ShareVino, the ultimate solution for compliant wine labeling.
See How It Works:
Watch Demo
Discover how ShareVino simplifies EU wine label compliance with our exclusive video. Gain an insider’s view into the platform as we walk you through the essentials of EU regulations and showcase ShareVino’s step-by-step QR code wine label creation process. From ingredient entry and nutritional calculations to customizable QR code generator, this video offers a firsthand look at how our user-friendly system supports the wine community in achieving flawless EU-compliant labeling. Interested in a personalized consultation?
Understanding EU Wine Label Regulations
EU wine labeling regulations
These European Union regulations ensure transparency and protect consumers by providing accurate information about the wine they purchase. Key regulations include Regulation (EU) No 1169/2011, Regulation (EU) No 1308/2013, Regulation (EU) No 2021/2117, and Regulation (EU) No 2023/1606, among others. They encompass various aspects such as wine ingredients, nutritional details, and allergen information.
Who needs to meet European wine labeling requirements?
The EU wine labeling regulations apply to European and non-European producers, importers, distributors, and anyone who imports and sells wine within the European Union. Compliance is mandatory, regardless of the wine's origin. For instance, a winery from the United States or Argentina must ensure that its wines comply with EU regulations if sold in the European Union and disclose the required wine ingredients on the wine label.
Can a wine producer develop a QR wine label accessible on its website?
No, hosting ingredient and nutritional information on a producer’s website does not meet EU requirements due to potential modifications and data tracking concerns. The amended CMO Regulation stipulates that the full nutritional declaration and list of ingredients must not be displayed with other information intended for sales or marketing purposes, and no user data shall be collected or tracked. The Commission explained that such use may not meet the legal requirements because websites managed by producers “can be easily modified at any time, even after the product is already on the market.” The EU Commission further clarified that the presentation of “the compulsory information as part of the producers’ website does not seem to comply with the conditions set out in Article 119(5), as the website of a wine producer is typically expected to contain commercial information relevant for marketing and/or sales. In addition, websites normally track information on the users.”
The order of ingredients
The list of ingredients shall be displayed in descending order of weight, as recorded at the time of their use in the production of wine. Ingredients constituting less than 2% of the finished product may be listed in a different order after the other ingredients.
No marketing info or data collection
Article 119(5) of the amended CMO Regulation provides that the information on the full nutritional declaration and list of ingredients shall not be displayed with other information intended for sales or marketing purposes, and that no user data shall be collected or tracked. There are no exceptions to this rule, and therefore it does not allow to request the user's consent on whether their data can be tracked.
QR code guidance
QR codes offer a modern way to present required information digitally, ensuring compliance while keeping the physical label clean and uncluttered. The amended CMO Regulation provides that both the nutrition declaration and the list of ingredients may be provided ‘by electronic means’ identified on the package or on a label attached thereto. However, the wine label cannot be fully digitized, as other label requirements in the European Union must still be included on the physical label of the wine. The wine QR code should be clear and easily scannable; typically, the QR code should be placed on the bottle's back label to avoid interfering with the primary product information.
Readability, Stability, Reliability, and Accuracy
The electronic means or platform used to display this information must provide the same guarantees as those required for information displayed on the package or attached label. This includes ensuring readability, stability, reliability, durability, and accuracy of the information throughout the product's life. The wine QR code should remain accessible in a way equivalent to a physical label, i.e., it should be available for at least the period that a specific category of wine is expected to remain suitable for consumption under normal storage conditions, ensuring consumers’ access to mandatory information throughout the product’s expected lifetime.
E-labels: information that may be presented electronically
While ingredients and nutritional information may be provided electronically through e-labels or QR code wine labels, all other wine labeling requirements—such as bottler, vendor, importer, provenance indication, minimum durability date for de-alcoholized or partially dealcoholized wines with an ABV of less than 10%, lot number, net quantity, among others—must appear on the physical label. If you choose to include allergens on the e-label, they must still be included on the physical label as well. Therefore, it is neither necessary nor practical to overload your e-label or QR-code label with additional symbols, data, or information that are not required for e-labels and must appear on physical labels.
Wines covered
Wines produced before December 8, 2023, may continue to be sold under previous labeling regulations until stock is exhausted. The new requirements will apply to wines placed on the market from December 8, 2023. For a detailed definition of “wine”, refer to the CMO Regulation, Annex VII, part 2.
Wine QR code presentation on the physical label
The QR code must be conspicuous, clearly indicating it links to nutrition and ingredient information. Article 13(1) of the FIC Regulation requires that mandatory information be clearly visible and legible. It shall not in any way be hidden, obscured, detracted from, or interrupted by any other written or pictorial matter or any other intervening material. Avoid generic symbols; instead, clearly state that the QR code refers to "Ingredients & Nutrition Info." Ensure the QR code is at least 4 x 4 cm (1.6 x 1.6 inches), printed in high resolution (at least 300 DPI), and includes a quiet zone around it. Any use of additional QR codes should not mislead or create confusion for consumers and should not detract any space from the one available for compulsory particulars, which would include the codes providing access to compulsory information by electronic means.
Energy values calculation
Energy values on wine labels derive from the wine's components, primarily alcohol and residual sugars, with trace amounts from other substances. Our platform features an automatic calculator tool that sums the contributions from residual sugar, glycerin, alcohol, and organic acids using specific multipliers required by regulation, providing the total energy per 100 ml. Contributions from protein, fat, salatrims, and fiber are typically not included but can be added manually if applicable.
Language requirements
The regulations require that the information be provided in an official EU language that is easily understood by consumers. Most providers ensure availability in all 24 official EU languages.
Consequences of non-compliance
Non-compliance with EU wine labeling regulations, including fraudulent practices such as misrepresentation of origin or product characteristics, can result in penalties such as fines, product recalls, market withdrawal, suspension of marketing rights, and criminal prosecution, leading to severe legal consequences and sanctions.
Restriction to change the nutrition information or ingredients after generating a QR code
The EU Commission has clarified that the list of ingredients and nutrition declaration provided by electronic means must remain unchanged, just as they would on a physical label. This information is determined during the production phase and must remain consistent throughout the product’s life to ensure reliability for consumers. Any option to modify this data post-production should be avoided to prevent potential fraud. ShareVino ensures compliance with this requirement, offering a secure solution that locks the label once the wine is on the market.
WARNING
exercise caution if your current wine label provider allows you to modify the content of e-label anytime post-production, especially after the wine has been placed on the market
Why Choose ShareVino for EU Wine Labeling?
Trusted Expertise
Our platform was developed by professionals with 20+ years of experience in law, business, and tech, ensuring top-tier compliance support.
User-Friendly Interface
ShareVino’s intuitive design allows both new and experienced producers to easily create and manage QR code wine labels.
Dynamic QR Generator
Personalize QR code templates to create informative and visually appealing labels that represent your brand and stand out.
Dedicated Support
From tutorials to built-in compliance tooltips, our team is here to guide you at every step, ensuring smooth label creation and compliance.
Generous e-Label Offer
Start with 25 labels at an introductory rate with special offers and experience ShareVino’s premium quality without high upfront costs.
Key Wine Ingredients
ShareVino includes all essential wine ingredients, ensuring strict compliance and transparency for every e-label.
EU Wine Label Compliance Made Simple with ShareVino
Mandatory Information Compliance: Ingredients, nutritional information, and allergen details must be provided. While allergen information should be displayed on the physical label, ingredients and nutritional information can be presented electronically through e-labels via a QR code. ShareVino helps ensure these required details are included for full compliance.
No Marketing or Data Tracking: Nutritional QR labels must not be used for marketing purposes or to track user data, in line with EU standards.
Optimized QR Code Presentation: QR codes can display required compliance details digitally, keeping physical labels uncluttered. Ensure the QR code is clearly labeled as "Ingredients & Nutrition Info," easy to scan, and not obstructed.
Stable and Reliable Information: Digital information must remain consistent throughout the product's life and be accessible at all times. EU regulations prohibit modifying nutrition info post-market placement, and ShareVino's platform secures this data against unauthorized changes.
Energy Calculation Accuracy: Leverage ShareVino's calculator for precise energy values derived from alcohol, residual sugars, glycerin, and organic acids.
Learn about our subscription plans.
Step-by-Step Guide to EU Wine Label Compliance
STEP 1 - Create Your ShareVino Account
Sign up at www.sharevino.co and choose the subscription plan that best fits your needs for wine label management.
STEP 2 - Enter Wine Information
Input all mandatory ingredient and nutritional data required for full EU compliance.
STEP 3 - Generate Your Custom QR
Personalize your wine label with a professional QR code that reflects your brand, providing easy access to essential wine information for consumers.
STEP 4 - Activate for Market
Lock the QR code once your wine is ready for sale to secure compliance with EU wine labeling regulations.
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Still have questions?
Contact us with any inquiries regarding EU wine label regulations.
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