Generous e-Label Offer
To get started smoothly, partners receive 25 QR wine labels free via a promo code.
Built With
Harvard Graduate Lawyers
EU Commission Consultation
24 Official EU Languages
20+ Years Legal & Tech Expertise
The Basics
What is an EU Wine E-Label?
A wine e-label is a digital page connected to a QR code on a wine bottle that displays mandatory ingredient and nutritional information.
When did it come into force?
8 December 2023 for all wines placed on the EU market. Wines bottled before this date may be sold under previous rules.
Who must comply?
Anyone selling wine in the European Union, regardless of country of origin.
What happens if you do not comply?
Potential fines of up to €5,000 per violation, plus recalls, market withdrawal, and other enforcement risk.
Why It Matters
Why EU Wine Label Compliance Matters
EU wine labeling regulations are now in force. Wines sold in the EU without compliant wine labels can trigger costly market restrictions, fines, and reputational damage.
Costly fines and financial penalties
Product recalls and market withdrawal
Suspension of marketing rights in the EU market
Reputation damage and loss of consumer trust
Criminal prosecution for fraudulent labeling practices
Why Choose ShareVino
Why Choose ShareVino for EU Wine E-Labels?
Our wine e-label solution was built by experts who understand both the regulation and the practical realities of wine production.
Trusted Expertise
Our platform was developed by Harvard-graduate lawyers and professionals with 20+ years of experience in business and tech.
Live in 15 Minutes
ShareVino's intuitive design allows both new and experienced producers to easily create and manage QR code wine labels.
Dedicated Support
From tutorials to built-in compliance tool-tips, our team is here to guide you at every step of wine e-label compliance.
Dynamic QR Codes
Personalize QR code templates to create informative and visually appealing labels that represent your brand and stand out.
Key Wine Ingredients & Nutrition Data
ShareVino includes all mandatory wine ingredients and nutrition information, ensuring compliance and transparency for every wine e-label.
Getting Started
How to Create Your EU Wine E-Label in 4 Steps
Most wineries can have their first compliant wine e-label live in under 15 minutes.
Create Your Account
Sign up at sharevino.co and choose the subscription plan for your wine label management.
Enter Wine Information
Input all mandatory ingredient and nutritional data required for full EU wine label compliance.
Generate Your QR Code
Personalize your wine label QR code and e-label page with a professional design that reflects your brand.
Activate for Market
Lock the QR code wine label once your wine is ready for sale to secure compliance with EU wine labeling laws.
THE SHAREVINO DIFFERENCE
Your EU E-labels & Wine Profiles. One Platform.
Most wine e-label providers give you a standalone compliance tool. ShareVino is different — one platform delivers both your wine portfolio and compliant wine e-labels. No second wine technology.
- One platform - wine list and e-label combined
- Wine technology with powerful features
- Available in all 24 official EU languages
- No marketing data collected on wine e-labels
- Works for wineries, importers, and distributors
Compliance Made Simple
EU Wine E-Label Compliance Made Simple
Five things ShareVino handles so you don't have to.
Information Compliance
Ingredients and nutrition can be digital, but allergens must also appear on the physical label.
Optimized QR Presentation
QR labels keep physical labels clean. Show “Ingredients & Nutrition Info” next to QR code.
No Marketing or Data Tracking
Nutritional QR wine e-labels must not be used for marketing purposes or to track user data.
Stable and Reliable Information
Label information must remain consistent and accessible throughout the product's life.
Energy Calculation Accuracy
Leverage ShareVino's calculator for precise energy values derived from required ingredients.
Understanding EU Regulations
Understanding EU Wine Label Regulations
Key regulations include Regulation (EU) No 1169/2011, No 1308/2013, No 2021/2117, and No 2023/1606.
Who needs to comply?
EU wine labeling regulations apply to European and non-European producers, importers, distributors, and anyone who imports and sells wine within the European Union. Compliance is mandatory regardless of the wine's origin — a winery from the United States or Argentina must comply if selling in the EU.
Can a producer host this on their website?
No. The EU Commission clarified that a producer's website "can be easily modified at any time, even after the product is already on the market" and that websites typically contain commercial information and track users, both of which are prohibited under Article 119(5) of the amended CMO Regulation.
Order of ingredients
The list of ingredients shall be displayed in descending order of weight, as recorded at the time of their use in the production of wine. Ingredients constituting less than 2% of the finished product may be listed in a different order after the other ingredients.
No marketing info or data collection
Article 119(5) of the amended CMO Regulation provides that the information on the full nutritional declaration and list of ingredients shall not be displayed with other information intended for sales or marketing purposes, and that no user data shall be collected or tracked. There are no exceptions to this rule.
QR code guidance
The wine label QR codeshould be placed on the bottle's back label, clearly stating it refers to "Ingredients & Nutrition Info", minimum 4 × 4 cm, printed at 300 DPI or higher with a quiet zone around it.
Readability, Stability, Reliability
The platform used must ensure readability, stability, reliability, durability, and accuracy of information throughout the product's life, available for at least as long as the wine is expected to remain suitable for consumption under normal storage conditions.
What must stay on the physical label
While ingredients and nutritional information may be provided electronically via QR code wine label, all other requirements such as bottler, vendor, importer, provenance, lot number, net quantity, must appear on the physical label. If allergens are included on the e-label, they must still appear on the physical label as well.
Energy values calculation
Energy values derive from the wine's components, primarily alcohol and residual sugars. ShareVino's automatic calculator sums contributions from residual sugar, glycerin, alcohol, and organic acids using specific multipliers required by regulation, providing the total energy per 100ml.
Wines covered
Wines produced before December 8, 2023 may continue to be sold under previous labeling regulations until stock is exhausted. The EU wine label requirements apply to wines placed on the market from December 8, 2023. Always confirm final label compliance with your legal/regulatory advisor.
Restriction to change post-market
The EU Commission has clarified that the ingredients and nutrition declaration must remain unchanged once the wine is on the market. ShareVino ensures compliance with its ‘Activate for Market’ feature, allowing to lock e-label once the wine is ready for sale.
CAUTION
Exercise caution if your current wine e-label provider allows you to modify the content of an e-label anytime post-production, especially after the wine has been placed on the market. This may be non-compliant with EU requirements and exposes you to significant regulatory risk.
FAQ
Common Questions About EU Wine E-Labels
The questions producers and importers ask us the most about EU wine e-label and EU wine label laws.
What is a wine e-label?
A wine e-label is a digital page connected to a QR code that displays ingredient and nutrition information. Wine QR codes help producers provide required information clearly while keeping the physical label more manageable.
How to generate QR codes for wine labels?
ShareVino generates wine label QR codes and connects them to your wine e-label that contains nutritional information and ingredients. The QR code for wine label is fully customization and can match your brand color and include your logo.
Who needs a wine e-label?
Anyone who sells wines in the EU market should assess whether the rules apply to their products. ShareVino is designed for both EU and non-EU businesses selling into Europe.
Can I update the wine e-label after a wine is released?
No. Compliance information should remain stable once the wine is on the market. ShareVino supports a label-locking feature aligned with that requirement.
Can I host my wine e-label on my own website?
No. EU guidance does not allow producers to use their own marketing website for the wine e-label compliance.
Does ShareVino track users on the compliance page?
No. The compliance experience is designed around the rule that mandatory nutritional information should not be used for marketing or user tracking.
Does ShareVino provide free wine e-labels?
Yes. The Essential plan is normally $99 annually. New partners joining ShareVino receive a promo code that unlocks the Essential plan with 25 e-labels for free.
How quickly can I get started?
Most teams can create their EU wine e-labels in under 15 minutes. Larger portfolios can also be onboarded with support.
How is ShareVino different from other providers?
Unlike other providers, ShareVino combines compliant wine e-labels with a broader wine experience platform. The platform was developed by Harvard-graduate lawyers and in consultation with the EU Commission. ShareVino includes a unique “Activate for Market” feature ensuring strict compliance.
Does ShareVino offer the best wine e-label pricing?
ShareVino offers competitive pricing making adoption easy for wine businesses of different sizes. While many free offers are limited to just a few labels, ShareVino gives 25 free wine e-labels, making it easier to launch.