Your Wine List Is Costing You Sales (And It Isn't the Markup)
Three seconds decide whether a guest engages with your wine list. Most lists lose them in that window. Why do digital changes the math?
Read article
Training the Servers Who Sell Your Wine
Getting a wine into the restaurant is only the first step. Getting guests to order it depends on the staff knowing how to describe it and sell it with confidence.
Read article
Storytelling on the Wine List: Three Sentences That Sell More By-the-Glass
"Nebbiolo. Piedmont. 2019. $22." That's a price tag, not a wine description. The three-sentence method that actually works.
Read article