A WineLover's Field Guide to Surviving a Grand Tasting
Pacing, palate management, note-taking, and the post-event move most wine lovers forget. A field guide.
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The Portfolio Tasting Workbook: Making Your Distributor's Life Easier
Great wines can still get lost after a portfolio review. Not because they are forgettable, but because busy tastings move faster than memory.
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The Paper Booklet Is Dead. The Wine Industry Just Hasn't Buried It Yet
The printed wine event booklet survived its purpose by about a decade. What's actually replacing it?
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Training the Servers Who Sell Your Wine
Getting a wine into the restaurant is only the first step. Getting guests to order it depends on the staff knowing how to describe it and sell it with confidence.
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Choosing an EU Wine E-Label Platform: The Ten-Year Question
A practical guide to what goes on the physical wine label, what goes behind the QR code, and what happens if you get it wrong.
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Storytelling on the Wine List: Three Sentences That Sell More By-the-Glass
"Nebbiolo. Piedmont. 2019. $22." That's a price tag, not a wine description. The three-sentence method that actually works.
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