Storytelling on the Wine List: Three Sentences That Sell More By-the-Glass
"Nebbiolo. Piedmont. 2019. $22." That's a price tag, not a wine description. The three-sentence method that actually works.
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The Quiet Comeback of Forgotten Wine Grapes
Eighty percent of wine sold globally comes from twenty grape varieties. A growing group of producers is bringing the other 9,800 back.
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