The Paper Booklet Is Dead. The Wine Industry Just Hasn't Buried It Yet
The printed wine event booklet survived its purpose by about a decade. What's actually replacing it?
Read article
Training the Servers Who Sell Your Wine
Getting a wine into the restaurant is only the first step. Getting guests to order it depends on the staff knowing how to describe it and sell it with confidence.
Read article
Storytelling on the Wine List: Three Sentences That Sell More By-the-Glass
"Nebbiolo. Piedmont. 2019. $22." That's a price tag, not a wine description. The three-sentence method that actually works.
Read article